Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Stepping up
The Reeves’ deaths and all the rebranding and reshaping of the organization have had an effect on it both internally, in terms of how it views itself, and externally, in terms of how it interacts with constituents.
When Christopher Reeve died, there was a phenomenal amount of media awareness and public sympathy. Having Goldberg’s plan and Dana Reeve’s leadership enabled the foundation to put the message out there that it was indeed vibrant. The organization’s Web site was flooded with an overwhelming number of comments, and it had the most online solicitations it’s ever experienced.
Going Forward
Stepping up
The Reeves’ deaths and all the rebranding and reshaping of the organization have had an effect on it both internally, in terms of how it views itself, and externally, in terms of how it interacts with constituents.
When Christopher Reeve died, there was a phenomenal amount of media awareness and public sympathy. Having Goldberg’s plan and Dana Reeve’s leadership enabled the foundation to put the message out there that it was indeed vibrant. The organization’s Web site was flooded with an overwhelming number of comments, and it had the most online solicitations it’s ever experienced.