Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Reeve’s passion inspired many to pick up where he left off. When he died, the advocacy community stepped up and formed a grassroots group, announcing that it had relied too much on Reeve and it was its turn to stand up and have its voice heard.
And the organization has recognized the need to broaden its focus to incorporate the community it represents. The theme of its 2006 annual report was “It’s Up to Us.” That and its “Go Forward” slogan are just two examples of messaging that strives to empower both staff and constituents. As part of that theme, the foundation is taking steps to involve the community more. One way it’s doing that is by continuing to share its story.
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Going Forward
Reeve’s passion inspired many to pick up where he left off. When he died, the advocacy community stepped up and formed a grassroots group, announcing that it had relied too much on Reeve and it was its turn to stand up and have its voice heard.
And the organization has recognized the need to broaden its focus to incorporate the community it represents. The theme of its 2006 annual report was “It’s Up to Us.” That and its “Go Forward” slogan are just two examples of messaging that strives to empower both staff and constituents. As part of that theme, the foundation is taking steps to involve the community more. One way it’s doing that is by continuing to share its story.