Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
“One of the initial questions that we got was who was going to be the face of this foundation. Who was going to take over? But we felt that this was an important moment for our community and our constituency,” Wilderotter says. “We have an obligation and an opportunity. Chris left us everything, in his legacy, in his words. One of the first things you see when you walk into our office is his wheelchair, and so the substance is there.
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Going Forward
“One of the initial questions that we got was who was going to be the face of this foundation. Who was going to take over? But we felt that this was an important moment for our community and our constituency,” Wilderotter says. “We have an obligation and an opportunity. Chris left us everything, in his legacy, in his words. One of the first things you see when you walk into our office is his wheelchair, and so the substance is there.