Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Maggie’s plan
Luckily, the organization had a communications plan in place in the event of a crisis. Created by Maggie Goldberg, senior vice president of marketing and communications for the Christopher and Dana Reeve Foundation, it set guidelines for who would be the spokesperson, how and when the organization would release a statement to the public, which reporter it would call first, and what would happen on the Web site, etc.
Going Forward
Maggie’s plan
Luckily, the organization had a communications plan in place in the event of a crisis. Created by Maggie Goldberg, senior vice president of marketing and communications for the Christopher and Dana Reeve Foundation, it set guidelines for who would be the spokesperson, how and when the organization would release a statement to the public, which reporter it would call first, and what would happen on the Web site, etc.