Rocked by the deaths of its founders and namesakes, the Christopher and Dana Reeve Foundation set out to rebuild its brand and infrastructure — and a renewed, more empowered organization emerged.
Having such a plan in place proved invaluable. The morning after Reeve died, the organization launched a new landing page on its Web site with a message to the public and a memorial where people could post messages of condolence and donate in Reeve’s memory.
Peter T. Wilderotter, president of the Christopher and Dana Reeve Foundation, says the plan also was crucial because it kept the organization in the public eye and gave it the chance to dispel any worries about its future.
Going Forward
Having such a plan in place proved invaluable. The morning after Reeve died, the organization launched a new landing page on its Web site with a message to the public and a memorial where people could post messages of condolence and donate in Reeve’s memory.
Peter T. Wilderotter, president of the Christopher and Dana Reeve Foundation, says the plan also was crucial because it kept the organization in the public eye and gave it the chance to dispel any worries about its future.