A Minute With Rosemary Oliver, Fundraising Director, Amnesty International Canada

“One of the new investments we made was hiring a person on staff to do recovery calling of lapsed monthly donors (declines/cancels). They phone four or five days a week from our office. This initiative cut down our first-year attrition of new monthly donors by 10 percent. This has a significant impact on our return on investment. It might not be big and flashy, but this old-school technique is certainly paying off.”