A Minute With Rosemary Oliver, Fundraising Director, Amnesty International Canada

“Because we are Amnesty International, we start with an ethical and honset approach to our fundraising philosophy. Whenever we made a mistake, we let the donor know right away. Mistakes happen, but being up-front and honest builds trust. We are trying to have a long-term relationship with our donors. We make decisions based on what we want the relationship to look like three to five years from now, not necessarily what makes the most sense today. We need donors with us for the long term if we’re going to achieve our human-rights goals. They should feel like partners in our work — no matter how much, nor how little, they give.” FS