RSS feeds are the next wave of donor communication — and using them really is as simple as the name implies.

By Joe Dysart

More to know
Even though IceRocket and most other RSS builders are virtually goof-proof, you’ll also want to spend some extra time making
sure your RSS feed is picked up by all the major RSS news aggregators and that all the major RSS readers are picking up on the feed as well.

For monitoring coverage by aggregators, check out Syndic8, Feedster and News Is Free — some of the most widely used aggregators on the Web.