RSS feeds are the next wave of donor communication — and using them really is as simple as the name implies.

By Joe Dysart

You’ll also want to check your RSS message’s exposure on another group of sites — RSS search engines. These sites specialize in searching out RSS content on the Web and summarizing what’s in the feeds. They differ from other RSS-monitoring sites in that they go beyond simply citing RSS feed names and descriptions, and bring back summaries of the actual text being offered by the RSS feeds. These include Technorati, Feedster, PubSub and Rocket News.