RSS feeds are the next wave of donor communication — and using them really is as simple as the name implies.

By Joe Dysart

Plus, RSS actually is a snap to use. Anyone who knows how to work an e-mail reader will be able to make the jump to an RSS reader without breaking a sweat. Both display messages in similar ways. The primary operation difference is that an RSS reader offers many more options for organizing messages.

Indeed, long-time RSS converts believe many users might never realize they’re using RSS or understand how it works. Instead, they’ll simply click on IE 7’s little, orange icon, add a few RSS feeds to see what all the fuss is about, and — presto, chango — they’re transformed into card-carrying members of the RSS revolution.