RSS feeds are the next wave of donor communication — and using them really is as simple as the name implies.

By Joe Dysart

It’s really that simple
Even if you’ve been hanging back on implementing RSS for your fundraising, advocacy and education messages, the good news is you can RSS-enable any page on your Web site in about five minutes. Your Web designer most likely will know how — or, if not, you or your designer can visit any number of services on the Web that will RSS-enable your Web page for free.