RSS feeds are the next wave of donor communication — and using them really is as simple as the name implies.

By Joe Dysart

IceRocket (rss.icerocket.com) is a good one, offering an easy-to-use RSS-builder that auto-generates the tiny strip of code you need to make a Web page RSS-readable. (IceRocket offers the free service as a way to encourage use of its Web search engine.)

Once you’ve completed the process, your Web page automatically will generate an RSS feed that visitors can add to their RSS readers to automatically track changes and updates you make to that page.