Russ Reid and SCA Direct Merge

Press release (Aug. 22, 2013) — Direct-response marketing agencies Russ Reid and SCA Direct, which both specialize in helping nonprofit organizations raise funds, have merged. The new entity, called Russ Reid, represents some of the best-known charities in North America. Russ Reid offices are in Pasadena, Calif., and Toronto, while SCA Direct is headquartered in Fairfax, Va., a suburb of Washington, D.C.