Salesian Missions Launches First-ever National Awareness Campaign

A key element of the campaign is highlighting those who make a difference through generous donations - and empowering the audience to join them. The campaign features "real people" - Salesian Missions staff and others connected to the charity - adding not only a personal touch to the campaign message, but highlighting in a real way those who have already given so much to the organization. The campaign also invites others to join in, asking them to upload "What's your mission?" videos on YouTube with a chance to be featured in the campaign.