Salesian Missions Launches First-ever National Awareness Campaign
Campaign ads ask, “What’s your mission?” in support of Salesian Missions and utilizes social networking sites
The campaign has many features, including:
- New logo and campaign slogan
- National television commercial
- New campaign website (FindYourMission.org)
- Internet ads
- "In the Know" news segments on Direct TV
- Online social networking tools such as Twitter, YouTube and Facebook
- Public relations campaign
- Cause-marketing partnerships
Salesian Missions has been working with Shoestring Creative Group, its advertising and public relations agency, since August 2008 to get ready for the June 2009 launch of the campaign.
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