Doing the Most Good, Digitally

"But I can tell you," he adds, "that there's buzz going all over the Salvation Army locally on ‘how can we take advantage of this for our market?’

"In all reality, we're looking across the board that everything we do in terms of communication is now going to be digital," he says. "Everything is going out through the Internet, and I'm looking at every strategy that we have in place in terms of how we communicate with the general public and with corporate America. [Doing it digitally is] green, it's quick, it's efficient.