Doing the Most Good, Digitally

In the past, the organization had sent its annual report, as most organizations do, in the mail to key donors, both corporate and major. And for the past five or six years it's offered a downloadable annual report on its Web site — basically a printable version of the mailed annual report.

Making the annual report digital is a combination of efficiency, conservation and finding people at the point where they are receptive to receiving information, Hood says. And that's now electronic.