Doing the Most Good, Digitally

"We believe that video is the form that is most moving to the general public today and that if we could have these actual people telling their story and you hear it coming straight from them as opposed to looking at a picture on a printed page, it's far more effective," he adds. "And yet we recognize that there are those who want to have that hard copy in their hand. So each page can be printed out, and local [chapters] will be able to use that effectively in their local communities when they're talking to funding opportunities and foundations and corporations. They can either link people up to the virtual report or they can print out a hard copy and take it and sit at a table and talk about it."