Salvation Army Raised $130 Million During 2008 National Fundraising Campaign
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To help spur donations in 2008, The Salvation Army offered new tech-savvy ways to give. For donors who don't regularly carry money, the Army tested cashless red kettles in Denver, CO and Dallas, TX, that made it possible to donate via credit or debit card. Also, several locations piloted a text messaging service that allowed cell phone users to contribute via their phone bills. Internet giving, meanwhile, rose an impressive 28 percent this year for a total of $10 million during Christmas.
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