Salvation Army Raised $130 Million During 2008 National Fundraising Campaign
In addition, The Salvation Army worked with several corporate partners, which hosted kettles at stores, ran Red Kettle events, made direct donations, and/ or engaged in other promotional activities, including:
* The Kroger Company's well-known grocery banners hosted kettles at store locations across the country, raising $10.6 million, or 8 percent of the campaign total;
* Melodeo, a provider of digital media, developed The Salvation Army Holiday Music application for the iPhone, which played a variety of classic Christmas songs. The application sold for $2.99, with $1 going to the Army;
* The National Hockey League (NHL) hosted Online Red Kettles on team websites, which saw hockey fans to donate to the Army's Online Red Kettle Campaign;
* Shell Oil raised $100,000 for The Salvation Army through the "Change is Good, Giving is Better" promotion;
* Target made two separate $1 million donations to the Campaign and also sold Salvation Army Christmas items, including ornaments and CDs in stores with a percentage of the proceeds going to the Army.
