Same Script, Different Cast: How Social Networking Can Learn From E-mail

[Editor’s Note: This piece originally appeared in the June 12 issue of eM+C Weekly, an e-letter produced by FundRaising Success sister publication eM+C. It’s written for for-profit e-marketers, but the information is equally applicable to nonprofits. To subscribe to eM+C Weekly, go to www.emarketingandcommerce.com]