Same Script, Different Cast: How Social Networking Can Learn From E-mail

With so many similarities between social networking and e-mail, I’m optimistic that we will be able to learn from our experiences with e-mail and avoid some of the same mistakes. Already it’s clear that social networking sites have better user feedback than with e-mail and are using this to build more sophisticated reputation systems. The e-mail deliverability community should be working together with the social networking community to make sure the new reputation systems have sender feedback, dispute resolution and transparency built in from the beginning.