Same Script, Different Cast: How Social Networking Can Learn From E-mail

Social networking is still in its infancy, but already we have seen rapid evolution in the way that consumers and marketers alike are using the new channel. One of the things I can’t help but notice is the similarity between the way social networking is evolving and how e-mail evolved. While there are some things that are different and/or better this time around, there are many aspects that are the same. It’s like watching the remake of a movie when you’ve seen the original. The actors are all different, but the basic story is the same.