San Diego American Marketing Association Presents 11th Annual AMA Cause Conference
Conference designed to help nonprofits survive and thrive with effective corporate and community partnerships during difficult economic times
“Charities are designed to relieve acute human suffering,” said Marre. But the model is broken. They spend enormous amounts of time and resources to raise money, mostly through episodic events which are expensive diversions from their mission. Both nonprofit organizations and corporations mistakenly under-invest in cause marketing which I believe is the future of commerce. During the AMA Cause Conference, I’ll be examining cause marketing mishaps as well as model of success,” he said.
- Companies:
- AMA
- Cox Communications
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