You Want the Appeal Out by When?

President John F. Kennedy gave NASA a decade to get to the moon. My kids give Santa a year to come through with presents. But I wonder if the rocket scientists and St. Nick have the same “under-the-gun” feeling that many direct mail fundraisers have when preparing the next big campaign.

Both experienced and newbie fundraisers alike know that successful campaigns require an investment of financial resources and time. We’ve dealt with the financial issues, now let’s deal with time — the one resource of which we all have the same amount to spend.