You Want the Appeal Out by When?

From disk to mail
Four weeks later, it’s time to print the direct mail appeal. Gina Kneib, senior vice president of production at DMW Worldwide, offers the following tips for in-house and agency-production managers:

* Avoid corrections at the proof stage. It’s better to take time for a complete review of all components with all appropriate parties prior to disk release. Proof review should then be limited to as few people as possible. Having too many people involved with proof approval can slow down the process. Additionally, changes made at the proof stage are costly in terms of time and money.