You Want the Appeal Out by When?
Santa's already is working on his next winter project. Are you?
After a project mails, most domestic fundraisers allow for at least four to eight weeks for revenue to flow into a lockbox. So if your fiscal year ends on June 30, you should have your campaign planned and almost ready to mail by now.
Tom Hurley is president of the not-for-profit division of DMW, a full-service, direct-response advertising agency with offices in Wayne, Pa.; Plymouth, Mass.; and St. Louis. You can reach him at 774.773.1200; or via e-mail at thurley@dmwdirect.com.
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