You Want the Appeal Out by When?

That said, emergency appeals can be launched in hours if you’re prepared. Large quantities of 1 million addresses or more, coupled with a new agency-client relationship, can also add more time. So, while eight weeks was the median response, everyone agrees that each campaign is unique.

Most of my sources, however, mentioned two major phases that come into play. There’s the “concept to disk phase,” in which the campaign is designed and written; and then there’s the “disk to mail” phase, which sends the campaign into production and then into the mailstream.