You Want the Appeal Out by When?

My colleagues agree that wasting time can lead to higher costs, poor morale and missed mail dates.

“If you’re planning 10 or 11 house mailings per year, and the client misses deadlines for approving copy on any kind of regular basis, it’s not uncommon for one of the mailings to push back the next,” says Geoff Peters, president of Crofton, Md.-based Creative Direct Response. “If this happens two or three times per year, you find yourself doing fewer mailings that year. That can be 10 percent of planned revenue lost due to missed deadlines.”