Save the Children Selects Direct Donor TV as Direct Response Media Firm

“DDTV was an obvious choice for us,” Gail Arcamore, senior director of acquisition and lead generation for Save the Children, said. “Seeing its successes with so many well-known nonprofits make us confident in its approach to response advertising.”

DDTV is the foremost media buying architect for leading brands in the nonprofit industry. Using a proprietary database that guides strategic media decisions, DDTV aligns client missions with target demographics. To optimize performance, DDTV works with clients to maximize results through operational efficiencies. Advanced cross-channel attribution analysis further quantifies purchasing performance.

“We look forward to working with everyone at Save the Children to bring our data-driven solutions to benefit its mission,” Gretchen Littlefield, chief executive officer of Moore, said. “The team at DDTV measures performance data across many input factors including networks, channels, creative and online/offline engagement to help clients guide their decisions. This evaluation ensures clients are investing their media spend strategically, rather than guessing if placements are maximizing visibility and profitability.”

Learn more about DDTV at mooredmgroup.com.