Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

Saving money is imperative in today’s economy. With budgets being slashed and revenues down, nonprofit organizations are under tremendous pressure to cut costs. It’s a challenge, especially when trying to maintain an appropriate image.

In direct mail print production, doing more with less always has been the name of the game. But now more than ever, finding hidden savings means reviewing all the options — suppliers, equipment and the many factors that influence cost, including paper, sheet sizes and printing techniques.