In the Trenches: Savvy Approach to Production Can Help Slash Your Bottom Line

Pick the paper to match the job
Sure, everyone likes a premium, bright-white paper. But this option is expensive and won’t always be necessary, or even advisable, for nonprofits. This is especially true for organizations that are concerned about contributors’ perceptions of how donated dollars are spent. For instance, a fine-stock paper would be more appropriate for an appeal to major donors of a university alumni fund than for a crisis appeal from a local social-services agency.