Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

That said, unless there’s a reason to look elegant, strive for the “well-dressed” look. There are many good-quality paper stocks that don’t cost as much and still allow the ink to lay well.

Determine what attracts you to the premium paper. Is it whiteness? Opacity? Texture? Then work with the creative team to choose an alternative paper that meets the same objectives without breaking the bank. Many organizations like to use recycled paper as well.