In the Trenches: Savvy Approach to Production Can Help Slash Your Bottom Line

Limit the number of colors
Using an eight-color press costs more than using a six-color press. One obvious way of watching costs is to stick with six colors or fewer. A smart creative team will achieve the same effect without blowing the budget by creating a PMS color out of a process color. This eliminates the need for a seventh color. But don’t expect the designer to build a corporate color or logo out of a four-color process. When color is critical, it’s important to stick with the PMS to ensure consistency and accuracy.