Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

Organizations, such as those in public broadcasting, with six to eight efforts in their renewal programs are good candidates for contract pricing. Their agencies could commit to a manufacturer for a 12-month supply of carrier and reply envelopes. The manufacturer will produce the envelopes whenever it has time, keep them in stock and pull them to print quarterly. Why would the manufacturer do this? Because the organization or its agency is guaranteeing the manufacturer a portion of its business for the year. And the manufacturer counts on the fact that it’ll be offered the opportunity to quote on the outer envelopes, too.