Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

Consider the personalization
If you’re printing a standard letter and a simple reply slip, laser printing might be a more expensive option than necessary.

However, for more versions and higher overall quantity, laser printing the letter versions becomes more appealing. Rule of thumb: With jobs of 50,000 pieces or more, and with more than two variations, laser printing is more cost efficient than printing a separate letter and ektajetting or laser printing a separate reply slip.