Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

But don’t try to economize too much by sending the same letter/reply slip version to both prospects and donors. While the themes can be the same, always acknowledge your relationship with current and past donors and thank them for their support.

Optimize mailing for postal rates
Depending on where you’re mailing, be it national or regional, consider optimizing your mailing for the best postal rates. Try to pre-sort as much as possible, and talk with your lettershop about additional postal discounts. Where postage can make up almost half the cost of a piece, anything saved is extra money for the organization.