In the Trenches: Savvy Approach to Production Can Help Slash Your Bottom Line

It’s important to remember that your advertising agency (whether it’s general or direct response) is part of your marketing team. A competent agency will help you navigate the production maze to save both time and money.

Savvy nonprofits encourage their agencies and production experts to work closely with the creative staff to ensure that creative solutions are cost effective. This collaborative effort can make a substantial difference to the production bottom line.