Savvy Approach to Production Can Help Slash Your Bottom Line

By Tom Hurley

But that isn’t necessarily the right answer in all situations. Keeping costs in check is a priority, but it has to be balanced against the visual nature of a direct mail appeal to ensure that the effectiveness of the creative doesn’t suffer from the cost-cutting measures. The goal for the botanical garden was maximum ROI, and keeping total production costs as low as reasonably possible was critical to the success of the campaign.