The Year's Main Marketing Messages
Savvy consumers and donors are seeking more meaningful communications.
So who do we trust? Each other. Nielsen says 90 percent of consumers trust recommendations from acquaintances. That's why we put more stock in the reader reviews on Amazon than in the blurbs on the book covers. It's why we read traveler ratings on TripAdvisor. And it's why donors go to Charity Navigator and read the comments tab on your charity. They want the truth.
- Companies:
- Amazon.com
- Charity Navigator
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