The Year's Main Marketing Messages
Savvy consumers and donors are seeking more meaningful communications.
2. Spray-and-pray marketing fails. Micromarketing prevails. Back in the era of mass advertising portrayed in the cable TV show "Mad Men," marketers didn't just have great clothes. They had an easier job. Everyone watched the same few TV stations or read LIFE magazine. You could spray out a generic message to everyone and pray someone would listen and buy. Ah, those were the days. Great dresses, cool cocktails and blanket messaging. Does anyone have a time machine handy?
- Companies:
- Amazon.com
- Charity Navigator
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