Say What? Listen to the Messages Your Donors Are Sending
Review what donors are asking, and when you make a change, ask what questions that may trigger. Answering these questions up front can help your donors stay focused on your mission — what is really important — and not on operational details that can derail them.
Sadly, we’ve grown accustomed to bad service. Surprise your donors by listening, answering their questions and giving them service beyond even their highest expectations. You’ll help build lasting relationships with partners who are truly invested in your work.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc., a consulting firm focusing on helping small to midsized nonprofits see big results in fundraising. You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
