Say What? Listen to the Messages Your Donors Are Sending
It’s everyone’s job
Often, the team that reads/listens and responds to donor communications is isolated from “real” fundraisers. Yet its job is critical to building donor relationships. Make sure this team sees the mailings or e-appeals before they go out, and take the time to explain the offer to everyone on that team. If you’re trying something new, tell them about it — and explain why.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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