Say What? Listen to the Messages Your Donors Are Sending
Ask them what they think
Surveys can tell you what your donors are thinking as well as deepen their involvement. If you have an older donor base, you’ll need to rely on paper surveys that donors complete and mail back to you. Online surveys are great for younger donor bases or when getting a large cross-section of your file’s opinion isn’t critical.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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