Say What? Listen to the Messages Your Donors Are Sending
Whether you use surveys regularly or only on occasion, make sure you (and everyone above you) are willing to use the information to learn and even change. When the majority of donors who reply to a survey refute your deeply held belief, it doesn’t mean your donors are ignorant — it could mean you were making a wrong assumption.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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