Say What? Listen to the Messages Your Donors Are Sending
A survey to recently lapsed donors, asking them why they stopped giving and why they first gave to you, is effective in reactivating donors as they consider why it was that they first “fell in love” with you. One of the possible answers for, “Why have you stopped giving?” should be, “I am on a fixed income.” This is another great way to identify planned-giving prospects.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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