Say What? Listen to the Messages Your Donors Are Sending

For example, an organization located in the Midwest used a service bureau for donation processing. Because its return envelopes had an East Coast address on them, the back of the return envelope had a question (“Why is this going to a different address?") and the answer printed on them. For donors who didn’t care, this was “white noise” — neither helpful nor a hindrance. But those that wondered had instant satisfaction by getting their question answered, almost before they asked it.