Say What You Mean — In More Ways Than One

The mailing also includes an 8.5-inch-by-14-inch glossy, one-sided insert rife with four-color photographs of the crisis in Darfur. Below each photograph is a description of the need in Darfur and the work IRC is doing to provide services to the region. The insert features IRC’s branded black and yellow colors, as does the 3.5-inch-by-8-inch glossy, four-color brochure with six panels. The brochure features more photographs along with descriptions of the services IRC provides and hard numbers on the number of people the organization serves. It also includes a description of the organization’s mission and a pie chart reiterating the breakdown of where funds are spent.