Say What You Mean — In More Ways Than One

A 3.5-inch-by-8-inch glossy, four-color lift note has the same branded look as the insert and brochure. The cover of the lift note features a picture of children with the headline, “International Rescue Committee receives highest praise for efficiency … again!” It opens to a full-color spread again reiterating testimonials from Newsweek, SmartMoney and Forbes magazines, a Better Business Bureau logo, and a graph that breaks down IRC’s spending.