Scary New Worlds

But don’t be like me and give up. (As far as I know, Margelina is still standing there naked while strangers flick virtual spitballs into her hair and cyber dogs pee on her ankles). There are, literally, whole new worlds out there — e-mail, Internet, SMS, etc. With each come new opportunities to connect with donors and other supporters. With each come new tactics to tuck into your fundraising toolkit. And with each come new facets to the seamlessly integrated approach to fundraising that you need to be taking from here on out. So get out there, and give it a try. Keep your clothes on and your head on straight, and you should be OK.